No Logo. What do I mean by “No Logo”? Well for this post, I was given the task to keep a list of brands I see in just one day and to also try to see if I could see a life without brands.
Well first things first, this whole discussion came from a documentary called “No Logo” which if you haven’t seen it, you can do so here.
I have to point out that this wasn’t the vision I saw in class. The one in class had Spanish subs which makes me think that there are people who want to share and expand that info with others who don’t know the language (which is definitively something you can’t do with TV, for example).
Anyway, for one day I kept record of all the brands I saw. Right when I woke up that day, I starred at the blinking light on the side of my laptop with the circle on top and “DELL” written in big, bold letters (being a college student, I can’t live without) Next came my clothes. Now, I’m not the kind of person to really care about clothing brands, but since I kept the task in mind I just noticed my Nike sneakers and many times when I sat at the study lounge noticed many other people wearing Nike’s as well. I also saw brands like Starbucks (my daily fix) and Subway and Panda Express since they’re close by. On top of that, I can’t forget my Apple since I can’t seem to live without my ipod with me at all times. I’m sure there were a lot more brands I missed like those annoying YouTube ads at the beginning of videos, but yeah there were way too many to keep track of.
So with that, I really can’t see my life without brands. Like it said in the video, brands are everywhere. They are made to sell a lifestyle rather than just the product. Even though most of the time I just want the product I sometimes get into the lifestyle that comes with it to fit in. For example my ipod, I could have just bought any regular mp3 player and it would have done the job just fine, but in my head I had to get the ipod purely for the style (because it has an apple on it). So yes, Klein’s argument did fit my experience.
So, I had to read this article called “8 reasons young Americans don’t fight back: How the US crushed youth resistance” and I do agree with some of what was said in the article. Like how young Americans just accept the fact that they are going to have a lot of debt by the time they graduate college. I know I kind of have even though I try not to take out as many loans. I also agree with the TV being part of a way to crush the resistance in youth because TV does kind of not make you able to concentrate later, but the part I disagree with in this is that it does depend what you are watching. Like for instance, the videos of the remade super bowl commercial. If you haven’t seen it, you can do so here.
This is the original commercial
This is the remake
This, in my opinion, doesn’t hinder resistance in young Americans. It’s a way of having more control of what they watch and have more control over what they can do with that media. With the technology theses days people don’t have to take things as is. They can have discussions on whatever social media they choose.
Looking into these two arguments from Adorno and Horkheimer saying that “the culture industry and cultural goods are used to manipulate mass society into docility” verses the concept of crisis mapping and having to choose which one I like best at this point sounds doable. But, I’d like to talk about my thoughts on this a few weeks back when all I thought the internet had to offer were random videos about cats nibbling peoples’ ears or just random Facebook updates. Better yet Ryan Higa, one of my favorite Youtubers made a funny video on what he typically finds annoying.
Take a look
Yeah, not all of that annoys me. I’ll even admit I sometimes do some of it, but what I’m trying to get at is my thought that back then I just thought that this is what the internet is mostly used for. But with the concept of crisis mapping was a very different way of using social media and other programs to bring awareness or to better yet just help out those in need during those natural disasters that happened in Haiti and other places. It’s not really something people see online on a day to day basis, and it may not be something we (or at least I) would search up by ourselves. But, it’s good. It was using technology we tend to use everyday and making these maps that showed where there was more damage and was able to help out those in need at the time. So my thoughts on the internet and technology have changed and actually made me realize that there are a lot of things I look up on the internet that doesn’t involve jargon. They are not as epic as the crisis maps, but it’s things that really bring awareness like for instance, the picture of Timon, Pumba, and Simba from the Lion King with a quote saying something like “Simba was raised by two males and grew up just fine” really brings up that idea of bringing more social acceptance to homosexual relationships (and it was on Facebook).
Now the argument that “cultural industry and cultural goods are used to manipulate mass society into docility” is somewhat true. Our society is mostly geared towards consumerism. Ever since around the time back in 9/11 when the country was in crisis. George Bush, the president at the time, told citizens to shop to deal with the nerves and stress. So in turn, our society has been mostly about consumerism.
It’s kind of difficult to say which one I agree with since I do agree that our society is geared towards consumerism, but I also see that what we consume/use can be done to our advantage. For example, rather than using social media for whatever you like (which is perfectly fine from time to time), you use it to engage other discussions like in the assignment where we defined social media. (I made a pinterest).
Society as a whole does make the average individual think that we are all viewed to be created equal. I have to admit. On a day to day basis, I don’t really think about the whole privilege thing much, maybe because I’m very light skinned, but yes, I know. I know that is no reason for me to not acknowledge the fact that some people really do have the upper hand in certain situations than others.
I’ll be talking about privilege and how I see it within my family, school, and work and also looking into Peggy McIntosh’s article on “White Privilege: Unpacking the Invisible Knapsack”. In the article, she provides a list of some of the privileges she likes as a white women. One thing of her list that got my attention was number 14 which states “I can do well in a challenging situation without being called credit to my race.” After reading that I automatically thought about Obama back when he first became president how people were surprised that he knew so much.
I think her list of privileges still hold true today. Although things have been changing a little in the media like for example there are more Asian-Americans playing lead roles in movies now than before.